What does an Estate Agent do?

- Wed 17 Jan 2024

When it comes to navigating the complex world of property buying, selling, and letting, the role of an estate agent is essential. But what exactly does an estate agent do? At Bradleys Estate Agents, we pride ourselves on offering the complete property service, a range of the best property related local services to make each home movers journey that a smoother and more enjoyable experience. In this article, we delve into the multifaceted roles an estate agent plays and spotlight what sets Bradleys apart in the industry.

Understanding clients' needs

The journey of an estate agent starts with understanding the unique needs and desires of their clients. Whether it's a family looking for their forever home, an investor seeking a new opportunity, or someone trying to find the perfect rental, an estate agent listens intently to clients’ requirements. This understanding is crucial in tailoring the search and negotiation process to fit the client's specific needs.

Market knowledge and valuing property

A significant part of an estate agent's role involves having an in-depth understanding of the property market. This knowledge enables them to provide accurate valuations, which are essential for setting realistic expectations. This involves detailed analysis of current market conditions, location, property size, condition, and other crucial factors. Team members at Bradleys are fairly unique in that all staff are trained in both sales and lettings functions, providing a more comprehensive service whereby people can speak with the same teams and individuals regardless of which discipline you are seeking.


Once a property is ready to hit the market, the estate agent steps into the world of marketing. This involves professional photography, crafting property descriptions, and listing the property on various platforms to reach potential applicants for both sales and lettings. It is important that each property has the right marketing tools to promote the features to attract buyers/tenants. Plus, Bradleys proudly offer a FREE second online listing on Rightmove and Zoopla to all vendors. We are the only company in our coverage area who can provide this extra service to market your property!

Conducting viewings

Co-ordinating and conducting viewings is another critical function of an estate agent. This involves organising visits at convenient times for both buyers and sellers and being present to answer questions and provide information about the property and the locality. A good estate agent can skilfully highlight the properties best features while addressing any concerns potential buyers may have.

Negotiation and sale progression

Perhaps one of the most valued skills of an estate agent is their ability to negotiate. They act as intermediaries between buyers and sellers, using their expertise to agree on terms that are favourable for both parties. Once a sale is agreed upon, the estate agent plays a crucial role in progressing the sale, liaising with solicitors, mortgage brokers, and other parties involved to ensure a smooth and timely completion.

After-sale service

The role of an estate agent doesn't end with the completion of a sale. Post-sale services are a hallmark of a quality estate agency. At Bradleys Estate Agents, we ensure we can assist with any post-completion queries or issues. This could involve helping with the process to a new property, offering advice on property management, or providing contacts for home improvement services.

Using trusted Solicitors, Surveyors and Financial Advisors

An often-overlooked aspect of an estate agent’s role is their network and relationships within the industry. This network includes other estate agents, solicitors, surveyors, and financial advisors, among others. These relationships can be invaluable in facilitating smoother move and offering clients a range of quality services. At Bradleys we offer the complete property service which includes Chartered Surveyors, Financial advisors and we work very closely with a panel of solicitors that we speak to regularly to ensure everything runs smoothly.

In essence, an estate agent is much more than just a step in your moving journey. They are advisors, marketers, negotiators, and industry experts, all rolled into one. At Bradleys Estate Agents, our dedicated team incorporate all these roles. With over 30 years’ experience we are the largest independent agent across the South West Country. If you are considering buying, selling or becoming a landlord, follow the link below to contact your local branch.