2025 Moving Trends Revealed

- Wed 10 Dec 2025

Property websites Zoopla and Rightmove have revealed some of the latest trends from people when searching for property, whilst also identifying the happiest places to live across the UK.

When examining trending keywords the top 10 search terms were identified and compared with last years. The top term having changed from ‘Freehold’ in 2024, which is now 7th on the list, and replaced at the top by ‘Garage’, which moved from second place in 2024.

Top keyword searches in 2024 and 2025:

2024

Freehold
Garage
Annexe
Cottage
Double Garage
Rural
Pool
Acre
Conservatory
Ensuite

2025

Garage
Annexe
Double Garage
Acres
Pool
Rural
Freehold
HMO
Bungalow
Deposit Unlock

Rightmove’s annual Happy at Home index, identified the happiest places to live in Britain, which has crowned Skipton in Yorkshire in first place! The market town was ranked highest for its access to nature and green spaces, the friendliness of the people, and access to essential services like schools and doctors. Second was the Borough of Richmond-Upon-Thames and third was Cambden in North London.

An uplifting trend for our region, highlighted that residents in the South West are officially the happiest in the country. The data shows that - on average - people living across the South West report the highest levels of overall satisfaction with where they live. The difference between regions is small, but the South West still stands proudly at the top.

Richard Greetham, Director at Bradleys Estate Agents, commented “Whilst we have seen the demand from buyers for many of the same types and style of property across the region over the last 12 months, we have also experienced more activity in the higher price ranges than in 2024 and therefore the searches for double garages, acres, pool, and annexe doesn’t surprise us. I feel this reflects the continued behaviour of people changing their lifestyles whether it be to accommodate an older relative or perhaps moving out of the towns/cities and seeking a more luxurious home with land, a pool or similar.”

Richard added “We’re not at all surprised about being the happiest region to live within, as we know how spoilt we are with our amazing countryside and coastal landscapes not to mention the people being so friendly, our cities and large towns are super for shopping and visiting alike.”

Why the South West Comes Out on Top

The findings highlight several themes that consistently drive happiness among residents, many of which are central to life in the South West:

1. Unrivalled Access to Nature

From the rugged coastlines of Devon and Cornwall to the rolling countryside of Somerset and Dorset, our region offers immediate access to beaches, moorland, woodland and national parks. The study notes that closeness to green space, coastal walks and natural beauty is one of the strongest predictors of happiness.

2. Strong Community Spirit

Residents repeatedly emphasised the warmth, friendliness and close-knit feel of local communities. Many towns and villages in the South West benefit from vibrant high streets, active local groups and a culture of looking out for one another.

3. Ability to ‘Be Yourself’

A stand-out factor in the survey was the importance of feeling you can truly be yourself where you live. The South West’s relaxed pace of life, welcoming communities and sense of belonging mean people feel comfortable and content in their surroundings.

4. Local Amenities That Meet Real Needs

Respondents rated access to schools, healthcare, shops and essential services highly. Many South West towns offer the perfect blend of practical convenience and rural or coastal charm - helping residents feel grounded and supported in daily life.

5. A Natural Fit for Quality-of-Life Seekers

The research shows older residents, in particular, report higher happiness, and the South West continues to attract those seeking a slower, more balanced way of living. But younger families and professionals also increasingly value the wellbeing benefits of space, nature and community - something the region delivers in abundance.

As more buyers reassess what they value in a home and lifestyle, the South West’s combination of scenery, space, community and amenities positions it as a standout choice. Whether coastal, countryside or somewhere in between, the region consistently delivers the ingredients that make people genuinely happy with where they live.

With 30+ offices across Devon, Cornwall and Somerset, Bradleys Estate Agents are the South West property experts. Whether you’re buying, selling, renting or investing, our award-winning teams are here to help you make the most of the region that residents rate the happiest in Britain. Discover the perfect home for your lifestyle with trusted, local guidance every step of the way. Visit Bradleys online to explore the latest properties, market insights and professional advice across the South West.

2025 Moving Trends Revealed

More Stories