Bradleys Use An Award Winning Phone System

- Mon 10 Nov 2014

South West Communications Group (swcomms) won the Best SME Vertical Market Solution at the recent glittering Comms National Awards held at London's Hilton Hotel on Park Lane.

The Exeter-based VoIP telephony experts’ entries were based on the design and installation of a multi-site, unified communications (UC) solution for Bradleys Estate Agents.

swcomms delivered a cost-neutral, multi-site, data centre-hosted ShoreTel UC solution to the estate agency’s 33 branches in Devon, Cornwall and Somerset to create a resilient, borderless system that integrates every element of the business and enhances their award-winning, excellent customer service.

Sarah Flowers, swcomms’ sales director, said: “We are absolutely delighted to have won this award. Our sales team, project managers, engineers and, of course, ShoreTel and Bradleys have worked closely together to create a UC solution that meets the demanding needs of the estate agents marketing vertical where flexible working conditions and excellent customer service are imperative to success in a competitive market.”

Lyndon Bent, Bradleys’ commercial director, said: “The phone system has really revolutionised the way we’re able to deal with all the calls. We feel that we’re very much more customer-focused, as we have to be in these very competitive times. Our recent success in winning the title of ‘The Best In The UK’ from review website is due to many things but the phone system is a fundamental part of that and what it allows us to do."

In addition to the ShoreTel UC kit hosted in swcomms’ data centre, the Bradleys project also includes the use of SIP trunks for low-cost calls, computer telephony integration (CTI) with the estate agency’s Reap-It system, plus call recording and reporting software. swcomms also deployed a new wide area network and replacements local area networks in all of the branches that can be monitored by Bradleys’ IT team with network management tools.

Kai Logan - Bradleys Marketing Manager

Kai Logan
Bradleys Marketing Manager