Overpriced Homes Taking Twice as Long to Sell, Reports Zoopla

- Tue 02 Sep 2025

The property market has running commentary from various sources, sometimes reporting different results, however the one consistent report this year is the need to price a home correctly when coming to the market in order to attract a buyer more quickly.

Zoopla, the popular property website, is the latest to report where a property that requires a reduction in price, compared to those that do not, takes on average 2.4 times longer to attract a buyer.

The report goes on to detail the difference between the northern half of the country and the southern half, with the latter being notable longer due to higher house prices, and more correction in pricing required.

Darren Ellis, Sales Director at Bradley Estate Agents, adds “This comes as no surprise to us, which is why the old adage of ‘let’s try a higher figure, we can always bring it down.’ may not be a good idea!”

If you add the recent statistic from the data company, TwentyCi, that if a buyer is found in the first 29 days of marketing a home, there is a 92% chance of the transaction going on to complete, however after that time period, it reduces to 54%, getting the initial marketing price has never been more important, particularly here in the South West.

Richard Donnell, Executive Director at Zoopla, says: “There is plenty of demand for homes and more people are looking to move. However, buyers also have much greater choice, especially across areas of southern England.

Sellers need to understand local market conditions when considering how to market their home, setting the right price and how quickly they would like to sell.

The risk of being too ambitious on price is your home taking more than twice as long to find a buyer – or not selling at all,” he warns.

If you are considering a move or are perhaps marketing your home currently and require some up to date advice on your local market, please contact your local Bradleys team who will be delighted to hear from you.

Bradleys Estate Agents have over 30 offices across Somerset, Devon and Cornwall providing sales and lettings services including new homes, auctions plus much more.

Overpriced Homes Taking Twice as Long to Sell, Reports Zoopla

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