Selling Smarter with Bradleys and the Over 60s Audience

- Wed 11 Feb 2026

At Bradleys, we understand that selling a property is about more than just putting a home up for sale - it’s about finding the right buyer efficiently, smoothly, and at the best price. With Over 60s making up a significant proportion of homebuyers across the South West, we’ve developed a strategy to help sellers tap into this important market segment through a second listing, offered via our partnership with Homewise and their Home for Life Plan.

The Power of Targeting Over 60s Buyers
Across the South West, Over 60s represent a growing and motivated group of homebuyers—many seeking their ideal retirement property: something manageable, energy-efficient, and in a well-connected or peaceful area. However, affordability and long-term financial security are key for many of these buyers.

By offering a second, targeted listing aimed at Over 60s buyers through the Home for Life Plan, we help sellers attract a wider pool of committed purchasers actively looking for their next home in later life.

Introducing “Market Plus” with Homewise
When you sell with Bradleys, your property can be marketed in two powerful ways:

1. Your standard listing – Promoted to the open market as usual.

2. A second listing via Homewise’s Market Plus service – Specifically tailored for Over 60s buyers who qualify for a significant saving through the Home for Life Plan.

The Benefits for Sellers
Sellers who choose a second listing benefit from:

• Increased Visibility: Your property appears twice on leading property portals, doubling your reach.

• Targeted Marketing: With Over 60s accounting for a large percentage of buyers in the South West, this strategy ensures your home is seen by motivated, financially-secure purchasers.

• Reliable Sales: Homewise has funds in place as a buyer and customers are ready to move, reducing the risk of fall-throughs.

A Smarter Way to Sell

We know that sellers want a smooth, stress-free process. Through our partnership with Homewise, Bradleys ensures your property reaches a key demographic that might otherwise miss it. The UK's ageing population and strong regional demand from later-life movers makes this a smart strategy for any seller.

Thinking of selling? Give your property the best chance of success by marketing with Bradleys and taking advantage of the Home for Life Plan partnership.

Contact your local Bradleys branch today or visit:

https://www.bradleys-estate-agents.co.uk/pages/professional-marketing

Selling Smarter with Bradleys and the Over 60s Audience

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