3 quick facts you may not know about Homewise

- Wed 13 Oct 2021

If you, or someone you know, is aged 60+ and searching for a new home, it’s likely you have heard of Homewise – but do you know who they really are?

Take a moment to get to know Homewise and understand how they help people aged 60 and over to find security for their future, through their Home for Life Plan.

1. Homewise is a family-run business

Back in 1971, Reg Neal recognised options were limited for people aged 60 and over and began helping people secure the perfect home for their retirement, providing affordable solutions for all.

Now, over 50 years later, Reg’s sons Mark, Sean and Justin run the family business in Worthing, West Sussex. Their family values remain the foundation of the company; and their customers are at the heart of everything they do.

“We treat every customer just like one of the family and their best interests always come first at Homewise.” Mark Neal, Managing Director - Homewise

This is the reason Bradleys partnered with Homewise in 2018, to offer our customers of all ages a complete service and to ensure those aged 60 and over have access to alternative solutions which may mean they can secure the ideal home for their future.

2. Homewise boost budgets by thousands of pounds

Through their Home for Life Plan, Homewise boost budgets and enable people to secure their next home for less than the market price. Up to 59% less* in fact!

In essence, the Home for Life Plan is a Lifetime Lease. It’s an alternative option for people aged 60+ to secure their next home for significantly less than the market price.

Since 2007 alone, Homewise has purchased over £263 million worth of property for their customers, boosting their customers’ budgets by £79 million, which enabled them to clear over £42 million in debts too!

Homewise provide property products and services; they do not offer any form of financial service or lending (like a loan, mortgage, or equity release), which means they do not fall under the remit of the Financial Conduct Authority (FCA).

The FCA is the UK regulator for companies providing financial products. As Homewise enables property transactions to take place that are free from mortgages, interest or lending, their service is not considered to be a financial product. They are experts in the Home for Life Plan though, and their Code of Practice is set up to ensure honesty and clarity at all times.

Are you over 60 and considering move home? With a boost to your budget, you could achieve your dream move, be free from financial burdens, and even create extra funds to enjoy your retirement. See an instant boost estimate now!

3. Homewise provide a free property-finding service to their customers

Moving home is a big decision, particularly moving to a new property later in life. That’s why Homewise has a dedicated team to help each customer navigate the moving process and secure the right home.

They provide people aged 60 and over with unique ways to boost their moving budget and transform their retirement, through their Home for Life Plan. Their free Move Simply service is available to all Home for Life Plan customers, and offers a hassle-free way for people to find, secure, and move to their dream home.

Through their complementary Move Simply service, they can:

  • Conduct thorough property searches and checks on behalf of their customers
  • Liaise with their nationwide network to find the perfect property
  • Arrange priority viewings on the customers’ chosen property, both virtually and in person
  • Negotiate with agents to secure their dream home for the best price
  • Help customers navigate the solicitors and conveyancing process
  • Support each customer throughout every step of their move


“Excellent service all round from every member of staff. They were helpful and friendly from beginning to end. They take a lot of the stress of buying a home away. I would definitely recommend them to anyone.” Ms Jones, Homewise customer

Learn more about Homewise over on their website and get in touch to discover how, together, Homewise and Bradleys could help you secure your perfect property!

*Savings on the property value range from 8.5% to 59% for freehold properties and depend on the customer’s age, personal circumstances, and property criteria. Only available to those aged sixty years old and over.

Find out more by visiting our over 60s budget booster page