Buyers Have More Choice Than Ever as Property Market Creates Opportunities for Sellers and Purchasers

- Wed 01 Jul 2026

Zoopla report highlights increased choice for buyers and the importance of realistic pricing.

The latest House Price Index from Zoopla paints a positive picture for the UK housing market, with more homes coming to market giving buyers greater choice while creating opportunities for sellers who are prepared to price realistically.

According to Zoopla, the number of homes currently available for sale is up by 14% compared with this time last year. The increase in supply is helping to moderate house price growth, but importantly, buyer demand remains resilient and agreed sales continue to rise.

Richard Donnell, Executive Director at Zoopla, said:

"The number of buyers and sellers agreeing home sales continues to increase year-on-year, demonstrating a continued desire of more households to move home. However, buyers remain price-sensitive, especially in higher-value markets where the number of homes for sale has grown the most. Serious sellers need to be realistic on where they set their asking price in order to achieve a sale."

The report suggests that while the market has become more balanced, it remains active. Buyers now have a wider selection of properties to choose from, giving them greater confidence and more negotiating power than they have experienced in recent years.

A Market Full of Opportunity

Kai Logan, Marketing Director at Bradleys Estate Agents, believes the current market offers advantages for both buyers and sellers.

"The increase in available properties is fantastic news for buyers. Having more choice means people can take the time to find the right home, compare options and negotiate with greater confidence. It's creating a healthier, more balanced marketplace.

Equally, there is still a very strong market for motivated sellers. Buyers are ready to move, but they're looking for value and realistic pricing. Sellers who listen to sensible offers and work with experienced local agents to price their home correctly are continuing to achieve successful sales.

National reports provide an excellent overview, but every local property market is different. That's why local knowledge has never been more important when making decisions about buying or selling."

Why Local Knowledge Matters

While national housing reports provide valuable insight into overall market trends, property markets differ significantly between towns, villages and neighbourhoods. Factors such as local demand, employment, schools, transport links and the availability of homes all influence pricing and buyer behaviour.

Understanding these local conditions is essential when deciding how to market a property or determining a realistic asking price.

Why Choose Bradleys Estate Agents?

With decades of experience across the South West, Bradleys Estate Agents combines trusted local expertise with a proactive approach to helping buyers and sellers achieve the best possible outcome.

Whether you're taking your first step onto the property ladder, searching for your next family home, downsizing, or preparing to sell, Bradleys' experienced local teams understand exactly what's happening in your area and can provide tailored advice based on current market conditions—not just national averages.

From accurate property valuations and strategic pricing advice to expert marketing and skilled negotiation, Bradleys is committed to helping every client move with confidence.

Thinking of Moving?

If you're considering buying or selling a property, speak to your local Bradleys Estate Agents office today. Our friendly team can provide an accurate valuation, explain what's happening in your local market, and help you make informed decisions based on real-time knowledge of your area.

Contact your nearest Bradleys office today and discover how local expertise can make all the difference.