The Features That Truly Sell a Home (And the Ones That Don’t)

- Wed 05 Nov 2025

A new survey has revealed that modern kitchens and bathrooms are the features most likely to persuade buyers to make an offer on a home.

The research, carried out by LRG and based on responses from 317 buyers and sellers across England and Wales, asked participants to identify the three features that most strongly influenced their decision to buy once price and location had been considered.

The results showed that updated kitchens and bathrooms came out well ahead, with 77% of buyers listing them as a key motivator. In contrast, only 23% said that things like standout kerb appeal – such as bold front doors or decorative front gardens – made a significant difference. Brightly coloured interior décor was the least influential feature of all, affecting just 4% of buyers.

Outdoor space, however, remains highly desirable. 55% of respondents said they valued having a garden they could enjoy, while 30% said they specifically look for gardens that are attractive but easy to maintain. This suggests buyers want a pleasant outdoor area without the commitment of heavy upkeep.

Cleanliness also scored highly, with nearly half of buyers including it among their top priorities.

Less influential were features such as existing planning permission for extensions (9%) and bold interior colour schemes (4%).

Darren Ellis, Bradleys Group Sales Director, commented:

“Buyers have always been attracted to the draw of a modern kitchen or bathroom, however it was surprising to see how low kerb appeal featured. Sellers often spend large sums on cosmetic updates, but may overlook the value of simply presenting the property in its best condition, particularly around the kitchen and bathroom”

The report highlights the gap between what sellers think buyers want and what actually prompts offers. Neutral decoration appealed to 28% of buyers, and new carpets influenced 21%, but both ranked below the importance of general cleanliness and interior upkeep.

Darren added:

“Sellers could save money by recognising what matters most. Rather than spending thousands on full redecoration, many would benefit more from focusing on a couple of key areas.”

The Features That Truly Sell a Home (And the Ones That Don’t)

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