What’s next in technology for Agents?

- Fri 02 May 2014

Last week Bradleys newly appointed marketing manager, Kai Logan, and I attended an event put on by the Property Academy entitled Marketing Live.

This most interesting get-together of the most influential estate agents from the West Midlands and the South West (in a very smoggy Birmingham) was well attended and featured some of the more dynamic estate agency marketeers within the Industry.

We had the good fortune to spend the previous evening with the speakers and our highly regarded host, Peter Knight of The Property Academy, so we could gain an insight into some of the interesting subject matters that face the estate agency industry in the future. Of course, much of it is not new to me as I have been involved with software systems for estate agency since the early 80’s, and it was with much excitement from my team and I that we were able to launch the newest and latest generation Bradleys website at the end of March, embracing some of the latest web technology. A project that I started over a year ago and that I am extremely proud of. However, although a very far cry from some of the early websites I initiated for my company, it is only really scraping the surface of what is soon going to be available to us as a result of the pace of technology change we are experiencing at the moment.

For example James Dearsly, an independent technology consultant, demonstrated an amazing mobile phone app that enables you to point your phone camera at an empty development site of new homes or offices and you will get an Augmented Reality image of what the development is going to be like, and a breakdown of the individual units within the development. This reflects my desire to always provide our clients with information they need to make informed decisions on what they are looking for when buying from our agency.

Susan Hallam, a speaker who is a specialist in internet agency gave us plenty of ideas as to how we can make our website more prominent to provide information as quickly and efficiently as possible.

Dan Hare, a digital marketing expert told us how we can make our e-mailings to our friends and clients more interesting and engaging, providing the information that is required.

All of this adds up to providing exemplary customer service and this is the focus of Bradleys Estate Agents. Whether it’s a visit to our office, our website or a meeting at a client’s property we try to utilise every bit of technology to assist us in providing that perfect service. Perhaps this is why we won our Gold Award with the review site All Agents and why we able to spend more time helping our clients with all of their property requirements with technology taking the strain.

Lyndon Bent - Bradleys Commercial Director

Lyndon Bent
Bradleys Commercial Director

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