Why Property Videos Are Becoming Essential When Selling Your Home

- Wed 15 Jul 2026

If you're thinking of selling your home in Devon, Cornwall or Somerset, the way your property is presented online has never been more important. Today's buyers expect more than a collection of photographs – they want to experience a property before arranging a viewing.

Recent industry research has reinforced what Bradleys Estate Agents has long recognised: professionally produced property videos are one of the most effective marketing tools available. Findings highlighted by Propertybox show that video content can generate around six times more impressions than those relying on static image posts, helping properties reach larger audiences across digital platforms.

At Bradleys, we've invested heavily in professional property marketing because we know it delivers results. That's why the majority of homes we bring to the market benefit from a professionally produced video tour, giving potential buyers a far better understanding of the space, layout and lifestyle each home offers.

Property Videos Help Homes Stand Out

With thousands of properties competing for attention online, first impressions matter.

A professionally filmed property video allows buyers to explore a home in a more engaging way than photographs alone. It highlights key features and creates an emotional connection that often encourages buyers to make an enquiry and book a viewing sooner.

Video content also performs exceptionally well across social media, where engaging content is far more likely to be viewed, shared and recommended to new audiences.

More Than Just Social Media

While Facebook, Instagram and other social platforms provide excellent exposure, successful property marketing doesn't stop there.

Every Bradleys property video is also featured on the Bradleys website, property portals, and many are featured on their dedicated YouTube channel, creating multiple opportunities for buyers to discover your home through Google searches, YouTube recommendations and our own website traffic.

This multi-channel approach gives every property a longer digital lifespan, ensuring your home continues to attract attention well beyond its initial social media launch.

Kai Logan, Marketing Director at Bradleys Estate Agents, explains:

"Professional property videos are one of the most powerful marketing tools available, but success isn't simply about posting them on social media. Our strategy combines targeted social campaigns with a high-performing website and an active YouTube channel, allowing every video to reach the widest possible audience. Together, these platforms generate greater engagement, more qualified enquiries and increased visibility for every home we market."

Professional Property Marketing That Work

At Bradleys, we believe every seller deserves marketing that reflects the quality of their home.

Alongside professional photography, many of our properties also benefit from:

• Professional property video tours
• Social media advertising
• YouTube promotion
• Premium website exposure
• Targeted digital marketing campaigns
• Extensive online property portal coverage

By combining these marketing channels, we maximise the visibility of every property and help attract motivated buyers from across the South West, Nationally and beyond.

Selling Your Home with Bradleys

Whether you're selling a coastal cottage in Cornwall, a family home in Devon or a village property in Somerset, our marketing approach is designed to give your property every advantage.

Professional property videos are no longer an optional extra - they've become an essential part of modern estate agency marketing. By investing in high-quality video production and promoting every property across multiple digital platforms, Bradleys helps homeowners reach more buyers, generate greater interest and achieve the best possible outcome.

If you're considering selling your home, speak to your local Bradleys office to discover how our professional property marketing can help your home stand out from the crowd.

Watch this short video to find out more:

https://www.youtube.com/watch?v=mepAJx04ijE