How Many Homes That Are Put Up For Sale, Successfully Go On To Sell?

- Mon 18 May 2026

Recent figures reported by property website Zoopla, highlight a growing challenge within the UK property market, revealing that almost half of homes listed for sale never actually complete.

The findings point towards overpricing as one of the biggest reasons transactions fail to progress, with many sellers needing to reduce asking prices before securing a buyer. The data reinforces the importance of realistic pricing strategies, accurate market positioning, and proactive sales progression throughout the transaction process.

Bradleys Estate Agency, the largest independent across the South West, says the figures reflect trends they are seeing across the wider market. However, the company reports a notably stronger completion rate than the national average. Around 65% of Bradleys listed properties successfully complete, a figure the agency continues to focus on improving further.

Darren Ellis, Sales Director at Bradleys Estate Agency, commented:

“While the wider statistics are concerning, they reinforce something we have always believed — pricing correctly from day one and managing the sale proactively are absolutely critical. Achieving a sale today requires far more than simply listing a property online."

"At Bradleys, we are proud that around 65% of our sellers successfully reach completion, which is significantly stronger than the broader market picture. However, we are not complacent. We continually review our processes, communication, and sales progression to improve outcomes for our clients even further.”

Ellis added that sellers are becoming increasingly aware of the importance of choosing an agent based not only on valuation figures, but also on their ability to deliver completed sales in a more price-sensitive and competitive market.

With buyers remaining cautious and affordability pressures continuing to impact demand, agents across the sector are facing greater scrutiny over fall-through rates, pricing strategies, and overall performance.

How Many Homes That Are Put Up For Sale, Successfully Go On To Sell?

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