- Mon 19 May 2014
Under Offer, Estate Agents on the Job has now finished and the final episode saw over 50% of the air time devoted to Bradleys. We witnessed Lewis wishing he was Kevin Costner, so as a little bit of fun, here’s what that could have looked like! We saw the ladies at Shaldon show another side of the business and give a more balanced view of life at Bradleys and finally we all saw our Bradleys End of year Awards and Christmas Party at our very own Head Office.
Overall I was thrilled with the exposure the series gave Bradleys and whilst the TV production company picked some of the content for Lewis to be entertaining TV, not the other 99% of the time when he is an incredibly hard working professional to gain the results for our customers, he still came over as sincere, likeable and showed he would go the extra mile to make it happen for the customers. Katherine showed herself to be the ultimate professional and demonstrated why her office was crowned Office Of The Year 2013. The whole Bradleys team deserve credit because it wasn’t easy having the cameras around the business for half a year and when they came into our meetings everyone conducted themselves with good grace.
Then there were the unexpected spin offs. The businesses and other services in and around Bradleys all received good airtime. The Developer of Regatta Court in Exmouth, Our Exeter Mortgage Advisor Neil Carr and allAgents review site all gained good national exposure every time Lewis was filmed at his desk. Then there was Subway, builders names on vehicles and what a great advert for Crows Nest in Shaldon, that certainly marketed that property pretty widely!
So what next for the star of the show. Lewis is writing a weekly column for the Western Morning News, he was on Radio Devon last weekend and is also on track for a record instructions month in his office in Exeter. Just goes to show the power of the publicity.
As a whole, the show has done Bradleys nothing but good at a time when all agents need more instructions to sell we are benefiting from great brand awareness and seem to be getting more than our share of the precious new instructions.
Would I open Bradleys up to the world in that way again with absolutely no editorial control?
Bradleys Managing Director