Winter is a bad to time to sell – or is it?

- Tue 08 Nov 2016

The Autumn is in full swing and Winter is on its way. The nights draw in and often people marketing their property, or are considering putting their home up for sale, may ask themselves; Is it a bad time to sell?

No matter what the time of year you are selling, there are factors to consider. Here are a couple of thoughts that perhaps you should consider:

Historically, many Estate Agents convince themselves that the build up to the festive period or bad weather will mean they will be quiet. This, in my opinion, is a very lazy and old fashioned view. The main reason I say this is because the internet has been a game changer. 95% of all purchases start with a search online, so whether it is property or presents, people can research quickly and effectively. You can select any properties you are interested in and then arrange viewings in a matter of minutes. The figures from Rightmove and Zoopla also confirm that winter is a busy time with the period between Christmas and New Year being the busiest time of year for online activity.

Another point to consider is that there are generally less properties available for people to buy heading into the colder months, which when it comes to selling means you have a great opportunity. Supply and demand states when there is less supply, your property will gain more exposure and therefore attention from buyers. Sounds like a nice position to be in if you ask me.

Based on our results from the last quarter of 2015 and first quarter of 2016, the Winter is far from a bad time of year. We were flooded with enquiries which led to us seeing the busiest winter for almost 10 years, by some margin.

My thoughts are simple, if the time is right for you personally don’t find an excuse, simply go ahead and market your home. If you are already on the market and struggling to gain interest in your property you should discuss this with your existing agent or consider looking for an alternative agent who will perhaps be more proactive and not be focused on the festivities or the weather!

If you would like to discuss your options further, please call the Customer Service Team who are available until 10pm, 7 days a week, all calls will be confidential and without obligation.

Kai Logan - Bradleys Marketing Manager

Kai Logan
Bradleys Marketing Manager